About Us

For Nearly A Decade

Real Deal Steel has been crafting timeless, durable drinkware that empowers a healthy lifestyle while promoting a positive environmental impact. We support customers who want quality and sustainability, offering stainless steel products that are made to last—keeping both you and the earth safe. Join us in making choices that matter.

Our Core Mission And Value

To help customers worry less by providing durable, sustainable drinkware that protects both their health and the planet.

We are committed to being the "Real Deal" through transparency, customer centricity, attention to detail, and continuous improvement in everything we do.

Quality First

As a leader in the drinkware industry for nearly a decade, our commitment to superior quality involves sustainable sourcing, transparency at all levels, and rigorous testing methods that exceed industry standards.

Dedicated to Exceptional Service

Commitment to Our Communities

At Real Deal Steel, we believe in giving back to the communities that support us. Through partnerships with local organizations in Wisconsin, we’re proud to contribute to initiatives that make a positive impact. Here are just a few of the local contributions we have made to our beloved community.

Commitment to Our Environment

At Real Deal Steel, we understand that our choices today shape the world of tomorrow. Our commitment to environmental stewardship goes beyond crafting durable products; it encompasses a vision for a sustainable future.

Quality & Safety

Crafted with Care, Built for Trust

With nearly a decade of expertise in the drinkware industry, we are dedicated to upholding the highest standards of quality and sustainability. Our approach combines ethically sourced materials, transparent practices, and stringent testing to ensure every product meets and exceeds industry expectations.

OUR THIRD PARTY CERTIFICATIONS

All our products designed for children have received the Children’s Product Certificate (CPSC) from the US Consumer Product Safety Commission.

Our overseas factories are ISCC certified to ensure they are up-to-date with best practices for sustainability.

Every run of stock from our factories is quality tested by QIMA, a trusted third-party testing and inspection company with 20 years of experience.

About Our Commitment to Our Communities

Real Deal Steel proudly supports local organizations, giving back to our community in impactful ways.

we raised over $4,000 in just two weeks by donating 100% of the proceeds from special mug sales to support families affected by the 2021 Waukesha Christmas Parade tragedy

Real Deal Steel has made ongoing contributions to the local organization Family Promise, donating durable drinkware to support families in need at their community shelters.

Through donations to the organization that maintains and enhances our local state forest, Real Deal Steel proudly supports healthy outdoor recreation and community events at Lapham Peak.

Discover Our Environmental Commitment

Explore our dedication to sustainability and the steps we take to protect our planet for future generations.

We take pride in founding a sister nonprofit, Steel the Future, which advocates for the use of stainless steel drinkware as a more sustainable alternative to single-use plastics. By raising awareness about the environmental benefits of stainless steel, we aim to inspire individuals to make conscious choices that reduce waste and protect our planet. Together with Steel the Future, we work tirelessly to educate others about the importance of sustainability, encouraging practices that foster a healthier environment. 100% of proceeds from Steel the Future are used to

Why Steel is the Most Renewable Metal:

⦿ Infinite Recyclability: Stainless steel can be recycled indefinitely without losing its quality or durability. Approximately 90% of stainless steel is made from recycled materials, making it a sustainable choice for the environment.

⦿ Reduced Carbon Footprint: The recycling process for stainless steel uses up to 75% less energy compared to producing new steel from raw materials, significantly reducing greenhouse gas emissions.

⦿ Durability and Longevity: Stainless steel products are designed to last, minimizing waste and the need for replacements.

Versatile Applications: Used across various industries, stainless steel contributes to sustainable practices in food and beverage, construction, and medical fields.

⦿ Promotes a Circular Economy: Choosing stainless steel supports a circular economy, reducing reliance on finite resources.

Health Benefits: Unlike plastic, stainless steel does not leach harmful chemicals into food or beverages.

⦿ Sustainability in Production: The production of stainless steel incorporates energy-efficient processes and renewable energy sources.

Our Values

⦿ Transparency: We believe in being open about our sourcing, processes, and products, ensuring our customers have the information they need to make informed choices.

⦿ Customer Centricity: Our customers are at the heart of everything we do. We strive to understand their needs and exceed their expectations in every interaction.

⦿ Attention to Detail: We take pride in the craftsmanship of our products, focusing on every detail to ensure they meet the highest standards of quality.

⦿ Promotes a Circular Economy: Choosing stainless steel supports a circular economy, reducing reliance on finite resources.

Health Benefits: Unlike plastic, stainless steel does not leach harmful chemicals into food or beverages.

⦿ Continuous Improvement: We are committed to evolving and improving our products and practices to better serve our customers and protect the planet.

Our History

Real Deal Steel was founded in 2016 after a search for a specific type of coffee mug turned up empty-handed. A year later, the Real Deal Steel Classic Mug was born. Today, we offer an extensive selection, including two styles of beer tumblers, a head-turning vacuum beer stein, innovative stainless steel-lined dispensers, and an ice bucket like nothing ever seen before.

Owned and operated by Jacob and Casey LaConte, a husband-and-wife team from Wisconsin, we both come from generations of small-business entrepreneurs and are fortunate to continue this tradition. Now our products are offered globally; we have a full-service custom shop located in Pewaukee, Wisconsin, and warehouses filled with Real Deal Steel products are spread across the country.